How to increase sales leads on your website using hooks

Apr 21

A presentation on how to increase sales leads on your website using hooks. The presentation was originally given by Seán Kirwan on the 7th of March at Bizcamp.

This presentation is a discussion between Seán and Derek Kirwan on how to increase sales.

 

Please click here if the audio does not flow with the slides

Presentation Transcript

  • How to get and increase sales leads from your website Presented by: Seán Kirwan
  • How to Sell Like a drug dealer
  • Who's yer man? MD of Denobi - a full service web agency 12 employees. 6 years old. Working in the online area for 10 years. 350+ customers. 95% of these are sales based websites
  • Good Content is only half the battle! You've got to Hook them in!
  • Hook'em in! Hooks are simply areas of your website that capture visitor information and interest.
  • Website Marketing - Time and Effort: Proposition X Benefits Features { X Print Web Media X Blogs X Web 2.0 Audience
  • Hooks - why bother? Contact Page: 100% Short contact forms every page: 350% Pricing Calculator: 425% 3 or more compelling hooks: 600%
  • A Corporate looking for a new IT Solution: Review Problem Identification, Audit, Whitepaper - 10 things to avoid! Planning, Buyers Checklist, Pricing Calculator Budget, How to sell this to your boss, Whitepaper Ass Covering. Here's who else does it well within our Competitors industry. A best practice guide and case study on Implementation how to successfully implement your XXXX Solution.
  • Sell like a drug dealer: 80% of heroin addicts didn't pay for their first hit! Hooks work best when you give a small percentage away free...
  • Q&A Go raibh míle maith agat Seán Kirwan
| More

Your Comments

JessicawawN

Sunday 10th May 2009, 02:56 PM

Wow! Thank you! I always wanted to write in my blog something like that. Can I take part of your post to my site? Of course, I will add backlink?

Arianavary

Wednesday 13th May 2009, 10:02 AM

That was nice. Thank you for sharing this one.

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"The whole experience coming from an outdated, non relevant website to a state of the art market leading one has happened seamlessly. Again a huge thank you to all at Denobi, and I look forward to a future working together, I shall be recommending your company forthwith."

Rowan Mc Donagh, General Manager, CAVS Dublin

"Denobi built my website from scratch and I am very happy with the design and logo. We question every new client as to where they heard about us and immediately the website went live, we had people coming in the door saying that they found us on the web."

Linda FitzGerald M.I.S.C.P. , Chartered Physiotherapist, Ashbourne Physiotherapy Clinic

"Marketing on the web is relatively new for physiotherapy but the team at Denobi provide excellent advice on web site design and target markets"

Aileen MaGuire BSc Physio MISCP , Chartered Physiotherapist, Ballsbridge Physiotherapy Clinic

"I have used Denobi on numerous occasions and would recommend them to anyone on the basis of their great quality of work, attention to detail and high level of customer service."

Susan Kelly, ICT Ireland Skillnet

"Denobi were first class; they looked beyond styling and design of the website to highlight how we could achieve clear and targeted goals. They understood our business needs and brought creative and applicable ideas to the table."

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