How to increase sales leads on your website using hooks

A presentation on how to increase sales leads on your website using hooks. The presentation was originally given by Seán Kirwan on the 7th of March at Bizcamp.
This presentation is a discussion between Seán and Derek Kirwan on how to increase sales.
Presentation Transcript
- How to get and increase sales leads from your website Presented by: Seán Kirwan
- How to Sell Like a drug dealer
- Who's yer man? MD of Denobi - a full service web agency 12 employees. 6 years old. Working in the online area for 10 years. 350+ customers. 95% of these are sales based websites
- Good Content is only half the battle! You've got to Hook them in!
- Hook'em in! Hooks are simply areas of your website that capture visitor information and interest.
- Website Marketing - Time and Effort: Proposition X Benefits Features { X Print Web Media X Blogs X Web 2.0 Audience
- Hooks - why bother? Contact Page: 100% Short contact forms every page: 350% Pricing Calculator: 425% 3 or more compelling hooks: 600%
- A Corporate looking for a new IT Solution: Review Problem Identification, Audit, Whitepaper - 10 things to avoid! Planning, Buyers Checklist, Pricing Calculator Budget, How to sell this to your boss, Whitepaper Ass Covering. Here's who else does it well within our Competitors industry. A best practice guide and case study on Implementation how to successfully implement your XXXX Solution.
- Sell like a drug dealer: 80% of heroin addicts didn't pay for their first hit! Hooks work best when you give a small percentage away free...
- Q&A Go raibh míle maith agat Seán Kirwan

Your Comments
JessicawawN
Sunday 10th May 2009, 02:56 PM
Wow! Thank you! I always wanted to write in my blog something like that. Can I take part of your post to my site? Of course, I will add backlink?
Arianavary
Wednesday 13th May 2009, 10:02 AM
That was nice. Thank you for sharing this one.